PetFriends Appoints Yoon Hyun-shin as New CEO

Yoon Hyun-shin, the new CEO of Pet Friends.

[Asia Economy Reporter Moon Hyewon] Pet commerce company PetFriends announced on the 12th that it has appointed Yoon Hyunshin, former CEO of Hear.com, as its new CEO.

PetFriends is an e-commerce platform that delivers pet supplies to customers' locations 365 days a year based on IT-driven logistics and delivery innovations. Starting as a location-based O2O service in 2016, it was recognized with a corporate value of approximately 150 billion KRW in July and was jointly acquired by private equity firm IMM Private Equity (PE) and GS Retail, securing large-scale growth capital.

PetFriends is showing rapid growth by offering services such as delivery within 2 hours, a customer center where veterinarians and experts are available 24/7 for consultations, and customer-centric personalized curation services. Last year, it recorded sales of 31.4 billion KRW, a 168.4% increase compared to the previous year.

CEO Yoon graduated from Seoul National University with a degree in Economics and earned a master's degree from Columbia Business School. He has over 20 years of experience working in consulting, consumer goods, and online platform industries, and is recognized for his extensive practical knowledge and experience in marketing, sales, and management consulting at companies such as Johnson & Johnson, Coupang, and McKinsey. Hear.com, where he served as CEO, is a global company leading online distribution innovation based on data and technology in the hearing aid markets of 10 countries worldwide.

PetFriends expects CEO Yoon to further strengthen PetFriends' competitiveness based on his insights into the rapidly growing domestic pet commerce industry and his rich experience in data and technology.

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