Hyundai Department Store operates 'Baro2Home' food and beverage delivery service at The Hyundai Seoul

Hyundai Department Store's food specialty online mall, Hyundai Food Hall ToHome, will start operating the food and beverage (F&B) delivery service 'Baro ToHome' at The Hyundai Seoul.

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store's food specialty online mall, Hyundai Food Hall ToHome, announced on the 12th that it will start operating the food and beverage (F&B) delivery service 'Baro ToHome' at The Hyundai Seoul.

Baro ToHome is a service that delivers freshly prepared food from specialty restaurants or deli brand stores located in department stores directly to delivery destinations within a maximum radius of 6 km from each store within 1 hour of ordering. It is currently operated at 10 department store locations nationwide, including Apgujeong Main Store, Trade Center Store, Cheonho Store, and Hyundai Premium Outlet Songdo Store.

About 50 F&B stores, roughly half of those located on the B1 food hall and the 6th-floor restaurant area of The Hyundai Seoul, are included. Representative stores include the Japanese-style pork cutlet specialty restaurant ‘Ginza Bairin’ and ‘Bakgane Bindaetteok,’ a popular market eatery with 55 years of tradition from Gwangjang Market. The delivery area covers the entire Yeouido-dong area in Yeongdeungpo-gu, Seoul, with a basic delivery fee of 4,900 KRW. Delivery is free for orders totaling 50,000 KRW or more across brands. A reservation delivery service is also available, allowing customers to specify delivery times on the day of order or the following day.

A Hyundai Department Store official said, "Through this service, customers will be able to conveniently enjoy popular restaurant menus, which usually require waiting in line, at home or office," adding, "We plan to gradually expand the delivery areas and the number of stores available for delivery based on order trends."

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