"Soju and Beer Replaced by Wine"... Homeplus Sees 56% Increase in Wine Sales

Homeplus will hold a Wine Market event until the 17th.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 12th that sales from this year's Wine Market event have significantly increased compared to last year's event.

According to Homeplus, sales of Wine Market products from the 4th to the 7th grew by 56% compared to the previous year. In particular, wines priced between 30,000 and 50,000 KRW saw an 82% increase in sales, while wines over 100,000 KRW increased by 39%.

The average spending per customer in the wine category rose by 7%. The share of wine in total alcohol sales increased by 11 percentage points to 31%, while the shares of soju and beer sales decreased by 3% and 6%, respectively.

This event also featured an "open run," where customers lined up before the store opened. The 'Winds Kunawara Black Label 2 types,' for which twice the quantity was prepared compared to the previous event, sold 95% of the stock within two days. The '4 Major Wine 17 Vintage Package,' consisting of four premium vintage wines from the five major chateau wines, was fully pre-ordered during the reservation period.

Homeplus is holding the Wine Market event until the 17th, showcasing about 120,000 bottles of 200 types of wine ranging from ultra-low-priced wines under 20,000 KRW to premium wines over 500,000 KRW. They secured twice the quantity compared to last year's event and expanded the quantity of value-for-money wines priced between 20,000 and 50,000 KRW, which had the highest sales share in the previous event, and premium wines, which have recently seen increased demand, by more than four times each.

A Homeplus official said, "With the easing of social distancing, movements to break away from the usual stay-at-home year-end are spreading, and a sharp increase in year-end wine demand is expected," adding, "We will lead the trend of wine becoming a daily item and imprint the image of 'Wine is Homeplus' in customers' minds."

This content was produced with the assistance of AI translation services.