AmorePacific Direct Sales Launches Second 'Women’s Health Connection Campaign' This Year
[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 10th that it will carry out the second 'Women's Health Connection Campaign' of the year together with Amore Counsellors, its direct sales representatives, to support the healthy future of female adolescents and create a more beautiful world.
The 'Women's Health Connection Campaign,' first held in May this year, is a charitable consumption donation campaign that provides safe menstrual products to low-income female adolescents struggling with a lack of sanitary products and raises awareness about the importance of women's health management.
This campaign plans to support menstrual products once again for low-income female adolescents by donating a portion of the profits from the sales of Jaum Bo-aek, Jaum Midan, and Primrose products throughout November to the social welfare foundation Children and Future Foundation.
In the first half of this year, 540 low-income female adolescents in the Seoul, Gyeonggi, and Incheon areas received a six-month supply of organic sanitary pad kits. Through the Children and Future Foundation and in cooperation with the Korea School Social Workers Association, the warm hearts of Amore Counsellors and customers were delivered to female adolescents in welfare blind spots within schools.
A school social worker participating in this campaign said, "We are pleased to receive the sanitary pad kits through the Women's Health Connection Campaign, which not only alleviates the financial burden but also helps heal the emotional wounds of our children," and added, "We are grateful for the great support that allows the female adolescents receiving this aid to have accurate information and take care of their health."
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Amorepacific's direct sales division plans to introduce the 'Women's Health Connection Campaign' through the Counsellor Mall application, a senior specialized shopping mall for Amorepacific direct sales, at 11 a.m. on the 11th.
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