Lotte Confectionery Receives Silver Button on YouTube Channel 'Sweet TV'

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 9th that its YouTube channel ‘Sweet TV’ has received the YouTube Silver Button.

The Silver Button is a commemorative plaque awarded by YouTube to channels that have reached 100,000 subscribers. It is granted only after a strict review process to channels that comply with YouTube’s community guidelines, including channel integrity.

‘Sweet TV’ surpassed 100,000 subscribers in early August and currently has 105,000 subscribers. This Silver Button achievement by Lotte Confectionery came just three years after launching the YouTube channel, making it the second in the industry to do so.

‘Sweet TV’ is a channel directly operated by Lotte Confectionery, producing and providing various branded content such as advertisements, introductions to newly released products each month, tasting reviews, and interviews. Major programs on ‘Sweet TV’ include ‘Omniscient Confectionery Perspective’ and ‘Ah! Generation Z’. These programs feature honest reviews of products targeting various generations, and Lotte Confectionery employees appear directly to introduce products and share behind-the-scenes development stories.

To celebrate receiving the Silver Button, Lotte Confectionery is holding an Instagram event. Participants can join by replying to the event post, and winners will be selected by lottery to receive department store gift certificates. The event runs until the 14th of this month.

Lotte Confectionery plans to continuously develop diverse content through ‘Sweet TV’ and deliver useful information and entertainment to consumers.

This content was produced with the assistance of AI translation services.