LG Household & Health Care 'The History of Whoo' Sponsors Special Exhibition at National Palace Museum

[Asia Economy Reporter Seungjin Lee] LG Household & Health Care’s royal court cosmetics brand, ‘The History of Whoo,’ is sponsoring the special exhibition ‘Insadong Excavated Artifacts Exhibition,’ held at the National Palace Museum until December 31.

‘Whoo’ has signed an agreement with the Cultural Heritage Administration and Cultural Heritage Keepers and has been conducting sponsorship projects since 2015 to preserve palaces and expand opportunities to enjoy royal court culture. By carrying out royal court culture campaigns at major palaces, it spreads the beautiful Korean royal court culture and takes the lead in promoting and preserving royal women’s culture as a royal court cosmetics brand.

Expanding the scope of such sponsorship projects, ‘Whoo’ is sponsoring the ‘Insadong Excavated Artifacts Exhibition’ so that many people can appreciate the historical significance and precious value of the valuable artifacts excavated in Insadong.

Held jointly by the National Palace Museum and the Capital Cultural Heritage Research Institute, this exhibition showcases all 1,755 artifacts excavated in June in Insadong, Seoul. The exhibition fully displays artifacts that represent the essence of early Joseon scientific technology, including about 1,600 metal movable types, the Ilseongjeongsui (a device for measuring time by observing the sun and stars), and water clock components.

In particular, it is attracting great attention as the first opportunity to see actual metal movable types using the ‘Donggukjeongunsik’ notation method, which was limited to the 15th century during the creation of Hunminjeongeum, as well as various sizes of Korean metal movable types.

This exhibition will also be produced and released as virtual reality (VR) content featuring exhibition hall views, artifact explanations, and photos, with production support provided by ‘Whoo.’

Meanwhile, ‘Whoo’ has been striving to present digital content that delivers value to customers beyond time and space, such as producing VR content of the royal court embroidery exhibition held at Gyeongbokgung Palace last May and operating it on its website.

This content was produced with the assistance of AI translation services.