CJ OnStyle's Beauty Brand 'Caudalie' Surpasses 90 Billion KRW in Cumulative Orders

CJ OnStyle announced on the 9th that the beauty brand 'Caudalie' has recorded a cumulative order amount of 90 billion KRW and sold out 100 times as of October this year.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 9th that the beauty brand 'Caudalie' has recorded a cumulative order amount of 90 billion KRW and 100 sell-outs as of October this year.

Caudalie is a luxury cosmetics brand loved by many French people with a naturalistic skincare concept. Its representative product is the whitening functional product Vinoperfect Radiance Serum, which sells one bottle every 30 seconds worldwide. The number of customers who purchased Caudalie through CJ OnStyle is 607,423, of which more than 100,000 are repeat customers.

CJ OnStyle and Caudalie will hold the 'Caudalie Brand Week' through TV home shopping, mobile live, and online special exhibitions until the 14th. Online, on the 9th and 10th, body care sets and beauty elixirs will be sold at 41% and 51% discounted prices, respectively. On the 11th, a mobile live broadcast will be held under the same conditions, and 13% of the order amount will be returned as points. On the 14th, a special broadcast called 'Caudalie One Day' will be held twice.

A CJ OnStyle official said, "It is unusual for a popular imported beauty brand to insist on partnering with only one home shopping company and maintain the partnership for more than 10 years," adding, "Since this event is composed at the lowest price ever for customers who love Caudalie, we hope many customers will receive great benefits."

This content was produced with the assistance of AI translation services.