Hyundai Department Store Duty Free, 3rd Anniversary Event in 'Zepeto'

"Expansion of Events Incorporating Metaverse"

[Asia Economy Reporter Jo In-kyung] Hyundai Department Store Duty Free announced on the 9th that it will hold "The More Hyundai Birthday Gift" event in collaboration with Naver Z's metaverse platform 'ZEPETO' until the 5th of next month to celebrate the 3rd anniversary of the opening of the Trade Center branch.

The metaverse-integrated event is a strategy to strengthen communication with the rapidly increasing MZ generation (Millennial and Generation Z) customers and increase their influx. From the beginning of this year to October, the number of 2030 members of Hyundai Department Store Duty Free has nearly tripled compared to last year, showing about 1.5 times higher growth than the overall member increase rate.

During the event period, Hyundai Department Store Duty Free newly decorated the existing shopping mall world within ZEPETO as the Hyundai Department Store Duty Free World. Customers who want to participate in the event can find the 3D avatars of Hyundai Department Store Duty Free's official models, Yoona and Jung Hae-in, in the Hyundai Department Store Duty Free World set up within ZEPETO, receive guidance to the "Secret Room," and enter the keywords found there on the event page of the Hyundai Department Store Internet Duty Free website.

Among the members who answer correctly, prizes such as 'iPhone 13 512G (3 people)', 'Benefit The POREfessional Pore Primer (5 people)', and 'L'Occitane 2021 Limited Verbena Hand Trio (5 people)' will be given through a draw.

A Hyundai Department Store Duty Free official said, "By establishing a close cooperative relationship with ZEPETO, Asia's number one metaverse platform, we will continue to present various metaverse content and enjoyable shopping experiences to our customers."

This content was produced with the assistance of AI translation services.