Shinhan Card, Hanwha Life, and Hanwha Life Financial Services Sign Marketing Collaboration MOU

Shinhan Card announced on the 8th that it signed a "Strategic Memorandum of Understanding (MOU) for Joint Marketing Promotion" with Hanwha Life at the 63 Building in Yeouido, with representatives from both companies in attendance. At the signing ceremony, Kim Sang-joo, Head of Financial Consumer Protection at Hanwha Life Financial Services (from left), Lee Kyung-geun, Vice President and Head of Hanwha Life Insurance Division, Lee Seok-chang, Head of Shinhan Card Pay Platform Group, and Park Hyun, Head of Shinhan Card Membership Division, took a commemorative photo. Photo by XXX

Shinhan Card announced on the 8th that it signed a "Strategic Memorandum of Understanding (MOU) for Joint Marketing Promotion" with Hanwha Life at the 63 Building in Yeouido, with representatives from both companies in attendance. At the signing ceremony, Kim Sang-joo, Head of Financial Consumer Protection at Hanwha Life Financial Services (from left), Lee Kyung-geun, Vice President and Head of Hanwha Life Insurance Division, Lee Seok-chang, Head of Shinhan Card Pay Platform Group, and Park Hyun, Head of Shinhan Card Membership Division, took a commemorative photo. Photo by XXX

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[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 8th that it has signed a strategic Memorandum of Understanding (MOU) with Hanwha Life Insurance to promote joint marketing.


The signing ceremony held at the Yeouido 63 Building was attended by Lee Kyung-geun, Vice President and Head of Hanwha Life Insurance’s Insurance Division, and Lee Seok-chang, Head of Shinhan Card’s Pay Platform Group, among others.


Through this MOU, Shinhan Card will conduct cross-hiring between the affiliated planners of both companies. Utilizing the digital platform of Hanwha Life’s Life MD channel, various marketing activities will be carried out to expand card membership recruitment. Hanwha Life also plans to maximize marketing effectiveness by leveraging the excellent sales channels and assets of both companies. Shinhan Card simultaneously signed an MOU with Hanwha Life Financial Services, the number one GA industry company, to establish various collaborative marketing systems.



A Shinhan Card official stated, "We expect synergy through the development of various partnership models and active collaboration with Hanwha Life, a major life insurance company, and Hanwha Life Financial Services, the largest sales-specialized company in Korea," adding, "We will continuously strive to combine the sales know-how and marketing capabilities of both companies to deliver the value of 'easier, more comfortable, and newer finance' to customers."


This content was produced with the assistance of AI translation services.

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