Daesang Networks Launches Pilot Operation of Meat O2O Platform 'Goginau'

[Asia Economy Reporter Lim Hye-sun] Daesang Networks, a subsidiary of Daesang Holdings, announced on the 8th that it will operate a pilot service for the meat O2O (Online to Offline) platform ‘GogiNow’.

GogiNow recreates the offline butcher shop experience online. Consumers can compare various butcher shops within a 3km radius from their registered residence through the GogiNow app or mobile web, and place orders and make payments all at once. The service includes not only general butcher shops but also specialty shops such as those specializing in specific cuts or wet-aging.

GogiNow was developed based on the difficulty of directly checking the quality of meat when purchasing online and the challenge of adjusting weight or thickness as desired. Since each butcher shop owner personally takes and uploads photos of the meat, customers can visually check the condition of the meat, and when ordering, they can specify detailed requests such as the intended use, weight, and thickness of the meat. Requests such as making incisions on the meat or asking for cuts with less fat are also possible.

Another advantage is that the meat is delivered within an hour after ordering, enhancing freshness. It is also possible to adjust the delivery date and time to match when the meat is needed. Furthermore, since the meat is weighed just like in a butcher shop and payment is made only for the exact weight, the process is transparent. The measured price and weight are sent via KakaoTalk for easy confirmation.

The GogiNow service is being piloted in three districts of Seoul: Gangnam-gu, Songpa-gu, and Seongdong-gu. There are plans to expand the service area next year.

This content was produced with the assistance of AI translation services.