Amorepacific Group Donates Goods Worth 2.2 Billion KRW Through 'Arittaun Mulpumnanum' Program

[Asia Economy Reporter Seungjin Lee] Amorepacific Group announced on the 8th that it donated cosmetics and daily necessities worth 2.2 billion KRW through the second half of this year's ‘Arittaun Mulpum Nanum’ to the Community Chest of Korea, also known as the Fruit of Love.

Arittaun Mulpum Nanum is a goods support activity prepared by Amorepacific Group to create a more beautiful world together through coexistence with local communities.

In the second half of this year, 13 brands including Median, Happy Bath, Laneige, IOPE, Primera, and Innisfree donated cosmetics and daily necessities worth 2.2 billion KRW (based on consumer price), which will be delivered to about 1,500 social welfare facilities nationwide.

Arittaun Mulpum Nanum began supporting social welfare facilities in 2005 under the name ‘Sharing Love Goods’ and expanded its scale in 2009 by partnering with the Community Chest of Korea.

Every year, it supports goods worth 4 billion KRW to about 3,000 social welfare facilities related to women, the elderly, children, and the disabled nationwide, and since 2005, it has donated goods worth 84.7 billion KRW to about 35,000 social welfare facilities nationwide on a cumulative basis up to this year.

Detailed schedules and information related to Arittaun Mulpum Nanum can be found on the Amorepacific social contribution portal site.

This content was produced with the assistance of AI translation services.