HiteJinro Invests in StoneEye, an O2O Platform for Gym Memberships

[Asia Economy Reporter Lee Seung-jin] HiteJinro announced on the 5th that it has selected the startup StoneEye (service name: Dajim), which developed an exercise membership platform that is easy to manage and use, as an investment target and signed an equity investment contract.

HiteJinro focused on the dumbbell economy phenomenon, where the cost and time invested in exercise are increasing mainly among the MZ generation (Millennials + Generation Z), and decided to invest, expecting the fitness industry to continue growing steadily.

'Dajim (多Gym)' is an O2O (online-to-offline) platform service that enhances convenience between exercise facility operators and members. Members can select 2 to 3 affiliated exercise facilities nationwide, such as gyms, boxing, and golf, from 1,500 locations through the Dajim app and purchase and use an 'integrated membership' at a discounted price according to their lifestyle patterns. Operators can conveniently manage members through their self-developed software 'Dajim Manager.'

Currently, more than 500,000 people have downloaded the app, and the number of membership transactions is continuously increasing. HiteJinro expects the growth trend to expand further with the expansion of service areas.

Huh Jae-kyun, Executive Director of New Business Development Team at HiteJinro, said, "Since 2019, HiteJinro has invested in various startups with competitiveness, including not only the F&B sector but also smart farms, logistics companies, and game companies, and will continue to discover promising startups in the future."

This content was produced with the assistance of AI translation services.