Market Kurly "Pickled Cabbage and Kimchi Seasoning Popular for Reducing Kimjang Burden"

Sales of salted napa cabbage and kimchi seasoning increase by 125% and 159% respectively ahead of this year's kimchi-making season
Pre-order napa cabbage delivery and up to 50% discount, plus an additional 20% discount coupon available until the 30th

[Asia Economy Reporter Kim Yuri] Market Kurly announced on the 5th that sales of salted napa cabbage and kimchi seasoning featured in this year's 'Kimchi-making Early Bird Promotion' increased by 125% and 159%, respectively, compared to the same period during last year's kimchi-making promotion. This is attributed to the growing demand for convenient and easy kimchi-making at home.

Comparing sales during the 10-day 'Kimchi-making Early Bird Promotion' held from October 25 to November 3 with last year's kimchi-making promotion period (November 4 to 13), sales of salted napa cabbage rose by 125%, and kimchi seasoning by 159%. Sales of kimchi-making packages, which include both salted napa cabbage and kimchi seasoning, also increased by 33% compared to the previous year. Since the kimchi-making package only requires stuffing the pre-made seasoning into the salted napa cabbage, it significantly shortens the kimchi-making process. Available in customized portions for 2 or 4 people, it also reduces the burden of deciding how much of each ingredient to purchase, making it popular. Market Kurly analyzed that the popularity of salted napa cabbage, kimchi seasoning, and kimchi-making packages, which allow for easy kimchi preparation, reflects a trend toward reducing the effort involved in kimchi-making and making just the right amount to eat.

The trend of purchasing ready-made kimchi instead of making it directly is also increasing. From January to October this year, sales of packaged kimchi rose by 57% compared to the same period last year. In October alone, sales increased by 80%. Napa cabbage kimchi, white kimchi, and young radish kimchi accounted for about half of total sales and were the most popular, while sales of green onion kimchi (295%), fresh kimchi (198%), and chili kimchi (102%) also saw significant growth.

Ahead of the full-fledged kimchi-making season, Market Kurly is holding a 'Kimchi-making Promotion' until the 30th, gathering over 150 products ranging from ingredients like salted napa cabbage, fresh oysters, and boiled pork to kimchi refrigerators and storage containers. They offer up to 50% discounts plus an additional 20% discount coupon, greatly reducing the price burden.

Considering that customers mainly make kimchi on weekends, Market Kurly also operates a pre-order delivery service allowing customers to receive kimchi napa cabbage on their preferred date on Fridays or Saturdays. The reservation products are categorized as salted napa cabbage (10kg, 20kg), altari radish (5kg), and kimchi-making packages (for 2 or 4 people). The pickup dates can be selected from Fridays or Saturdays between November 5 and December 4.

This content was produced with the assistance of AI translation services.