Choi Gilsu's 'The Birth of Life Goods'

Some sentences encapsulate the entire content of the book itself, while others instantly resonate with the heart, creating a connection with the book. Here, we introduce such meaningful sentences excerpted from the book. - Editor's note


[Asia Economy Reporter Seo Mideum] One way to get to know yourself is to create your own character. Of course, it does not have to be a character that symbolizes yourself. It is enough if it only includes your desires, preferences, or ideals. You might think characters are only drawn by artists? The multi-artist author firmly denies this. He adds that he published this book to help with that process. For beginners who feel lost about where and how to start creating a character, the book provides a creative navigation function. Additionally, it kindly introduces know-how on applying the created character to goods such as phone cases, notepads, illustrated postcards, mugs, and eco bags.

[Book Sip] "Character is the act of conveying a story" View original image


"Creating a character is an act of conveying a story. 'What to include, from which perspective, and within what frame,' 'what to emphasize and what to omit'?by finding answers to these questions, you set up an interesting and attractive worldview with your own philosophy and insight.

A worldview is a 'virtual world' created by the author by processing the current world and adding imagination. The worldview plays a crucial role in advancing the character's story.

Clarifying the worldview is as important as designing a unique and likable character. This is because it helps to set the direction of the story. You should repeatedly check whether the worldview (story) is new and original while steadily working on story composition and sketches. Asking for opinions from acquaintances is also a good method."


"There are visual expression methods that can convey messages more effectively and entertainingly through characters. These include four methods: The Phase Net, Image Rhetoric, Visual Humor, and Visual Scandal, which reinterpret the unique features or personalities of the subject and express them as lively characters. Practice enough to create differentiated characters."


"Visual Scandal refers to visually capturing attention by expressing everyday images in extraordinary ways or through visual images that could not realistically exist, providing fresh stimulation. For example, it is a method of conveying information by synthesizing images in the form A (entity) + B (entity) = C (new entity). Through combinations, new meanings are conveyed, and this is especially used frequently in advertising."


"Goods, like characters, must have a concept and story. Goods and characters should not be separate but become one. If the character has a cheerful feeling but the goods are in dark colors and appear gloomy and cold, the character’s vitality will not continue, and ultimately the purchasing audience will turn away, right?"



(Written by Choi Gilsu / 21st Century Books)


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing