KB Kookmin Card Launches 'KeeB Card Campaign'... "Let's Save Standby Power and Protect the Earth"

Campaign Participation Customers 1000 People Receive Standby Power Control Package Composed of Smart Outlets and More

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card announced on the 4th that it will conduct a customer participation ESG (Environmental, Social, and Governance) campaign called the 'KeeB Card Campaign,' aimed at reducing standby power consumption and thereby lowering carbon emissions generated during electricity production.

This campaign focuses on spreading low-carbon lifestyle practices and building social consensus by minimizing standby power consumption through a standby power control package consisting of smart outlets, reducing resource waste and carbon emissions associated with electricity production.

First, until the 20th of this month, 1,000 customers who respond to 10 ESG-related questions on the campaign’s dedicated website and register their name and contact information will be selected by lottery to receive a standby power control package. The package includes a KeeB card inspired by hotel room key cards, a card holder, stickers, and a smart outlet.

The KeeB card, shaped like a key card, is made from eco-friendly materials and, without any actual payment function, supplies power when inserted into the card holder included in the package, which interacts with the smart outlet.

Additionally, in November, customers using Paradise City Hotel located on Yeongjongdo Island in Incheon will receive a KeeB card containing campaign information upon check-in. During the campaign period, participation and experience of the campaign will also be possible through outdoor advertisements installed near Exit 3 of Hongdae Ipgu Station on Subway Line 2.

A web movie video introducing standby power through a low-carbon love story featuring actors Gong Myung and Joo Hyun-young, who have recently gained popularity through dramas and variety shows, is also available on KB Kookmin Card’s official YouTube channel.

A KB Kookmin Card official stated, "Reducing standby power consumption, which is wasted meaninglessly, can save resources worth approximately 420 billion KRW annually and prevent unnecessary carbon emissions." He added, "We planned this campaign to raise social awareness about standby power and encourage many customers to easily participate in reducing standby power in their daily lives."

This content was produced with the assistance of AI translation services.