Kakao Goes to France with Webtoons... Piccoma Establishes European Subsidiary
[Asia Economy Reporter Buaeri] Kakao Japan, which is developing a webtoon business in Japan, has changed its name to 'Kakao Piccoma' and is entering the European market, including France.
According to Kakao on the 4th, Kakao Japan is expanding its activities to global markets such as Europe. Kakao Japan completed the establishment of the 'Piccoma Europe' corporation in France last September and plans to launch 'Piccoma' in France within this year.
Piccoma provides Korean webtoon content along with Japanese digital comics and web novels, and after ranking first in sales in the Japanese mobile non-game app sector in July last year, it has maintained the top position to date.
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Kim Jaeyong, CEO of Kakao Japan, said, "Recently, the European market for published comics is shifting to 'digital comics,' and especially France is the center of the European content market, attracting attention from global platform companies. Based on the experience and know-how gained from launching and succeeding with the Piccoma app in Japan, we will build the foundation for Kakao's global expansion in the French market."
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