CJ Foodville Launches 'Tous Les Jours Hall of Success' Products to Support Exam Takers
[Asia Economy Reporter Moon Hyewon] CJ Foodville's Tous Les Jours announced on the 4th that it has launched products conveying messages of support to exam takers.
Tous Les Jours presents "Tous Les Jours Hall of Success" as a concept, offering witty and touching congratulatory gifts. They aimed to deliver positive messages to exam takers who have endured an especially difficult time by reinterpreting world-famous masterpieces into illustrated packages featuring congratulatory phrases. Traditional gifts such as chapssaltteok (glutinous rice cake) and yeot (traditional Korean taffy), combined with cookies and chocolates, are offered at reasonable prices ranging from 10,000 to 20,000 KRW, achieving both cost-effectiveness and emotional satisfaction.
The representative product, "Birth of the Perfect Score King," is inspired by Botticelli's masterpiece "The Birth of Venus," depicting a student joyful after achieving a perfect score on the CSAT (College Scholastic Ability Test) on the package. It includes an abundant assortment of chapssaltteok, sabl? cookies, and chocolates. "Success Star" reinterprets Degas' "Ballet Star," featuring an illustration of a girl wearing a graduation cap and performing a joyful ballet on the package, containing black sesame chapssaltteok, traditional yeot, and chocolates.
An event offering these support gifts at more reasonable prices has also been prepared. On the 5th, from 9 PM for 60 minutes, Tous Les Jours will hold "Tou (Tous Les Jours) Live" on 11st Street's live commerce platform "Live 11." Announcer Choi Hee and show host Kim Ki-hwan will appear to introduce Tous Les Jours' CSAT season products in detail, providing up to a 25% discount to customers who purchase during the broadcast.
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On the 10th and 17th of this month, SKT T Membership customers can enjoy "T Day" benefits, receiving a 300 KRW discount per 1,000 KRW spent when purchasing products at Tous Les Jours stores.
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