Mokpo City, Continuous Gourmet Academy 'Leading Competitive Food Culture'

Enhancing Management Mindset and Strengthening Marketing Capabilities to Adapt to Trend Changes

[Asia Economy Honam Reporting Headquarters Reporter Jeong Seunghyun] The city of Mokpo in Jeonnam, known as the "City of Taste," announced on the 3rd that it held the opening ceremony of the "Mokpo Dining Establishments Gourmet Academy" on the 2nd to improve management and strengthen capabilities of local dining businesses.

This training was designed to change the perception that remains confined to simple business operations rather than management perspectives amid the trend shift from food culture to the gourmet (美食) industry in dining. It aims to enhance the quality of establishments not only by taste but by satisfying all five senses, thereby improving Mokpo’s food culture.

The city will provide systematic education by professional instructors in the field of dining management over a total of five sessions once a week until December 8. This includes four group training sessions and one visit to excellent dining establishments in other regions, targeting food-related workers in Mokpo who applied through the recruitment announcement in October.

The curriculum consists of ▲ management mindset on commercialization of Mokpo-style gourmet culture ▲ success and management strategies that change the dining industry landscape ▲ HMR (Home Meal Replacement) and meal kit commercialization strategies and food cost analysis ▲ visits to excellent dining establishments in other regions ▲ SNS communication and ranking high on Naver Place.

A city official stated, “This is not simply hygiene and courtesy training for food-related workers, but aims to improve management mindset and strengthen marketing capabilities to help actual business operations. We expect the academy to raise the level of Mokpo’s dining culture and enhance the brand value as the City of Taste.”

Meanwhile, Mokpo City operated the Mokpo Euddeum Matjip Gourmet Academy education in two sessions from May to July for representative restaurants called Mokpo Euddeum Matjip.

This content was produced with the assistance of AI translation services.