Hana Bank Launches 'Zero-Back Challenge' for Digital Carbon Reduction

[Asia Economy Reporter Kiho Sung] Hana Bank announced that it will conduct a one-month digital carbon emission reduction campaign called the 'Zero-Back Challenge' through deleting unnecessary emails until the 30th of this month.

The 'Zero-Back Challenge' means ‘Zero unnecessary data, Back to a clean mailbox,’ emphasizing the importance of reducing digital carbon emissions caused by online data and practicing ESG management.

This campaign was prepared to encourage participation not only from Hana Bank and group employees but also from customers by presenting a digital carbon emission reduction mission that anyone can easily participate in during daily life, amid the prolonged COVID-19 pandemic, the expansion of non-face-to-face activities, and increased PC and email usage.

The 'Zero-Back Challenge' can be practiced through various methods such as ▲deleting unnecessary emails ▲blocking spam mails ▲saving attachments separately ▲emptying the trash bin, and participants post their digital eco-friendly practices on their personal SNS. The campaign proceeds in a relay format where participants nominate two next participants to activate participation.

Additionally, participants who register hashtags #HanaZeroBack, #HanaCarbonZero, #HanaGreenStep5, and #HanaFinancialGroup on their SNS will be entered into a draw to receive eco-friendly products such as ▲upcycled strap pouches made from eco-friendly banners ▲Zero microplastic shower shampoo, cleansing soap, and other eco-friendly items as gifts.

The idea for this challenge was proposed by the Hana Financial Group SMART ambassadors, a group of university students performing various missions to practice ESG management for the group and Hana Bank. They serve as a communication channel with the MZ generation and act as an idea bank.

A Hana Bank ESG Planning Section official stated, “We will spread positive social influence through ESG campaigns that resonate with more people and realize the group’s social value,” adding, “We will continue to communicate steadily with the MZ generation, gather diverse opinions, and do our best to conduct sincere campaigns.”

This content was produced with the assistance of AI translation services.