Is Nike Entering the Metaverse... Moves to Strengthen Trademark Rights in Virtual Space

[Image source=Reuters Yonhap News]

[Asia Economy Reporter Kwon Jae-hee] As global companies, led by Facebook, continue to enter the metaverse, Nike is also reportedly pushing forward with its metaverse plans.

According to CNBC on the 2nd (local time), Nike has filed seven trademark applications with the United States Patent and Trademark Office (USPTO). This move is aimed at protecting its trademarks for shoes and clothing that avatars can wear in online virtual spaces.

The trademarks Nike submitted to the USPTO reportedly include 'Nike', its famous slogan and advertising phrase 'Just Do It', the Nike logo, Air Jordan, and Jumpman.

Nike has not made any specific comments on this, but a source familiar with Nike's strategy stated, "Nike is preparing for the metaverse."

Trademark attorney Josh Gerben said, "Nike is strengthening its trademarks for a new era," adding, "This means they plan to launch and sell virtual clothing, hats, shoes, and more in online and virtual worlds."

Evidence that Nike is preparing for the metaverse was also found in job postings. In October, Nike posted job openings for virtual material designers for shoes and virtual design positions.

This content was produced with the assistance of AI translation services.