Ascendio, Expected to Benefit from With Corona... "First Release of 'Gangneung' Produced"

[Asia Economy Reporter Yoo Hyun-seok] Ascendio, a comprehensive content company, announced on the 3rd that the crime action noir film 'Gangneung,' which it produced, is expected to benefit from the recent implementation of With Corona.

The With Corona policy, which took effect on the 1st, has revitalized the box office market. Hollywood blockbusters that had postponed their release dates are now confirming their premiere dates, and domestic films are also showing active movements.

The authentic crime action noir Korean film 'Gangneung,' produced by Ascendio, is scheduled to be released on the 10th. The lead roles are played by actors Yoo Oh-sung and Jang Hyuk. The story depicts an uncontrollable war that begins when ‘Gil-seok (Yoo Oh-sung),’ who lived peacefully and loyally within Gangneung's largest organization, faces the arrival of ‘Min-seok (Jang Hyuk),’ who aims to acquire ownership of Gangneung's largest resort.

Ascendio, responsible for the production of the Gangneung film, has been taking aggressive steps through restructuring its business portfolio following management normalization in the first half of this year. Besides the upcoming release Gangneung, the company is also producing films such as 'The Killer,' 'Wolf Hunt,' and the webtoon-based 'Hive.' To achieve perfect live-action realization of its content, Ascendio has signed an MOU with the real-time content solution company ‘Giantstep.’

Recently, Ascendio announced new businesses including metaverse content production, the construction of a studio town, and the development of a knowledge industry center. Through a joint project with IMH Entertainment, the agency of Hong Jin-young, the company is accelerating its progress as a global comprehensive content enterprise in film, drama, and music businesses.

An Ascendio official stated, “We expect the domestic film market to become more active with the implementation of With Corona,” adding, “Starting with Gangneung, we will produce a wider variety of content to contribute to the revitalization of the domestic film market.”

This content was produced with the assistance of AI translation services.