GS Supermarket "Pickled Cabbage Selling Up to 2.4 Times Better Than Raw Ingredients... Pre-Orders Ongoing"

GS Supermarket, Average Annual Sales Growth of 11% for Pickled Napa Cabbage Over the Past 5 Years
All Products Produced in HACCP-Certified Factories, Advance Discount Reservations Underway

[Asia Economy Reporter Yuri Kim] GS Supermarket (GS The Fresh) announced on the 3rd that it is currently conducting advance reservations for pickled napa cabbage, with prices reduced by 12% compared to last year, by participating from the raw material production stage.

GS Supermarket stated, "This year as well, starting about three months before the kimchi-making season, we have been visiting famous napa cabbage production areas such as Gangwon-do, Goesan in Chungbuk, and Haenam in Jeonnam to monitor growth and increase advance supply to meet demand." The first and second rounds of advance reservations for pickled napa cabbage from Gangwon-do and Goesan, held from the 13th to the 26th of last month, were completely sold out within five days of their start. The third round of advance reservations, which began last week, added pickled napa cabbage from Haenam. From today, GS Supermarket is accepting the fourth round of advance reservations. Customers can purchase pickled napa cabbage from each production area at discounted prices when using event cards.

GS Supermarket said that all handled quantities are sold only as products produced in HACCP-certified factories. Since only products made with domestically produced salt are sold, customers can trust and consume them with confidence. GS Supermarket emphasized, "In response to the increased demand for everyday meals due to COVID-19, we are providing safer and more convenient options for kimchi-making. Recently, concerns among customers have grown due to unsanitary conditions and raw material labeling violations in some imported kimchi, so we have taken thorough measures to address these issues."

Sales of advance-reserved pickled napa cabbage have grown at an average annual rate of 11% over the past five years. During the same period, the sales composition ratio of pickled napa cabbage was on average 1.6 times higher than that of raw napa cabbage, with some years showing a gap of up to 2.4 times. In 2016, the sales composition ratios of pickled napa cabbage and raw napa cabbage were close at 53.4% and 46.6%, respectively, but the gap steadily widened, reaching 70.6% and 29.4% in 2019. This year, a composition ratio exceeding 70% is also expected.

This content was produced with the assistance of AI translation services.