Korea GM, 6,875 Units Sold in October... 78% Decrease YoY Due to Car Semiconductor Shortage

Traverse Sales Continue to Rise "Optimal for Outdoor Activities"

[Image source=Yonhap News]

[Asia Economy Reporter Yu Je-hoon] Korea GM announced on the 1st that it sold a total of 6,875 units last month, including 2,493 units domestically and 4,382 units for export. Domestic sales decreased by 64.7% and exports by 82.0% compared to the same month last year.

This sales decline at Korea GM is due to the global shortage of automotive semiconductors that is severely impacting the worldwide automobile industry. Since the beginning of the year, Korea GM has repeatedly reduced production at its Bupyeong Plant 1, which manufactures the strategic model Trailblazer.

Carlos Minert, Vice President of Sales, Service & Marketing at Korea GM, stated, "We are experiencing significant difficulties in domestic and global market sales due to the shortage of automotive semiconductors," adding, "We plan to continue marketing the Chevrolet Traverse, which is well-suited to the autumn season and highly optimized for outdoor activities."

Meanwhile, despite most models experiencing sales declines due to the semiconductor shortage, the Traverse was the only model to see an increase in sales. Last month, Traverse sales rose by 3.0% year-on-year to 310 units.

The Traverse, with its large body size and best-in-class power performance, recorded 255 new registrations in September, achieving first place in the domestic imported large sports utility vehicle (SUV) market for three consecutive months.

This content was produced with the assistance of AI translation services.