"70 Billion Won Sales of Hanwoo Only" ... Shinsegae's 'SSG Day' Achieves 860 Billion Won in Sales (Comprehensive)

SSG.com 38%·W Concept 84%↑ Online Affiliates Drive Sales Growth

[Image source=Yonhap News]

[Asia Economy Reporter Jo In-kyung] Shinsegae Group announced on the 1st that it achieved sales of approximately 860 billion KRW during the '2021 Korea SSG Day' event held from the 25th to the 31st of last month, marking a 35% increase compared to last year. When converted to total sales (GMV), the scale is about 910 billion KRW.

This year, by significantly increasing the proportion of non-face-to-face online events, the share of online channels such as SSG.com, S.I.VILLAGE, Guud.com, and Shinsegae TV Shopping in total SSG Day sales rose from 35% last year to 40% this year. Additionally, online affiliates within the group saw substantial sales growth, with SSG.com up 38%, Shinsegae Casa up 56%, and Shinsegae TV Shopping up 172% compared to the previous event.

Emart Hanwoo Sales Increased Sevenfold Compared to Usual

Offline affiliates including Emart and Shinsegae Department Store also showed strong sales performance. Emart sold about 7 billion KRW worth of Hanwoo beef over two days, which was discounted up to 50% ahead of 'Hanwoo Day' on November 1st. This is about seven times the sales of two weekends prior and about 10% higher than during last year’s SSG Day event. Shine Muscat grape sales over the two days increased by 290.5% compared to two weekends prior and by 144% compared to last year’s SSG Day.

Eggs (Alchanran 1 tray, 30 eggs), procured through a six-month supply plan by Emart, saw a 25% increase in sales compared to last year’s SSG Day event. In addition, sales of major daily necessities such as seasonings, canned goods, and frozen foods, which were offered in '1+1' promotions and 50% discount events, more than doubled compared to usual.

Shinsegae Department Store recorded a 104% increase in sales growth rate compared to the previous year due to increased store visitors and an extended event period, while Shinsegae Property achieved a 75% increase.

Capturing Both Online and Offline with Special Discounts

SSG.com saw a surge in customers after 8 PM on the last day of the event, the 31st, with the number of visitors increasing by about 59% compared to last year, resulting in a 38% increase in sales compared to the previous event. The daily average number of new customers surged by 66%, and the 'shopping cart coupons' issued to the first 100,000 customers were all claimed within three hours of issuance.

W Concept, which joined the SSG Day event for the first time this year, saw a 72% increase in visitors and an 84% increase in sales during the event period compared to last year. S.I.VILLAGE of Shinsegae International recorded a 747% increase in sales on the 31st compared to the previous year, breaking its own daily and monthly sales records. Shinsegae Casa’s overall performance increased by 56%, boosted by the popularity of Guud.com’s 50% payback event.

Shinsegae TV Shopping’s mobile and TV visitors increased by 15% compared to the previous week, with total sales rising 172% year-on-year. Chosun Hotel & Resort also saw a 101% increase in sales, driven by the popularity of hotel accommodation vouchers for Chosun Palace and Grand Chosun, as well as food and beverage vouchers.

'After SSG Day' Continues Until the 3rd

Shinsegae Group will hold the 'After (AFTER) SSG Day' event mainly through online channels for three days from today until the 3rd to repay customers for their support during this SSG Day period.

SSG.com offers three types of coupon packs daily from 9 AM to the first 30,000 customers, providing discounts of 5-10%. Discounts apply up to 80,000 KRW per category, and all products except open market items are eligible. The event also includes the 'SSG Day Hall of Fame,' which introduces carefully selected products with high purchase volumes during SSG Day, and the 'SSG Day Best Encore Sale,' which gathers best-selling products from major categories such as fashion, beauty, electronics, living, and daily necessities at special prices.

W Concept will extend the 'Top Brand Special Offer Exhibition,' offering discounts of up to 65% on about 30 top-selling brands. S.I.VILLAGE will provide up to 70% discounts on luxury fashion and domestic fashion brands until the 7th.

This content was produced with the assistance of AI translation services.