HS Ad Signs Business Agreement for Data-Driven 'Customer Experience Management'

HS Ad signed a business agreement with Regular Bold on the 29th of last month.

[Asia Economy Reporter Lim Chun-han] LG-affiliated advertising company HS Ad announced on the 1st that it has signed a business agreement for digital customer experience management.

On the 29th of last month, HS Ad signed a business agreement with 'Regularbold,' a company specializing in user experience (UX), brand experience (BX) consulting, and digital service construction and operation. The two companies plan to jointly advance HS Ad's customer experience management model 'CX CLINIC' and conduct data-driven UX diagnosis and design.

Recently, HS Ad also formed a business partnership with Vibe Company, which is well-known in the fields of social data analysis and artificial intelligence. HS Ad plans to engage in data-driven customer experience management based on its own data analysis and insight discovery capabilities combined with Vibe Company's social data of over 32.6 billion cases.

In addition, HS Ad established the 'Dash Alliance' to discover and support startups that stand out with innovative ideas in the digital marketing field, and signed a business partnership agreement with 'Plus Zero,' the first member to join. The two companies plan to jointly optimize data-driven customer experience for HS Ad's clients and explore new business opportunities.

Jung Sung-soo, CEO of HS Ad, said, “We will continuously develop our unique competitive edge by deeply understanding customers throughout the entire digital journey where customers interact with brands, providing impressive customer experiences.” He added, “We hope that through building a customer experience-based marketing ecosystem, both HS Ad and participating companies can achieve mutual growth.”

This content was produced with the assistance of AI translation services.