NH Investment & Securities launches content subscription service 'Namu Premium' with Sampro TV

[Asia Economy Reporter Lee Seon-ae] NH Investment & Securities announced on the 1st that its mobile securities app Namoo (NAMUH) is partnering with Sampro TV to launch a subscription-based content service called "Namoo Premium" for the MZ generation. Namoo Premium was created to help the MZ generation (Millennials + Generation Z) develop proper investment habits and experience investment success.

Namoo Premium is offered in three sections: Namoo Today, Namoo Level Up, and Namoo PICK. Namoo Today provides high-quality financial information daily through partnerships with financial newsletter services such as Sunsal, Booding, Money Never Sleep, and Donkey Letter. Namoo PICK offers a discovery service for various domestic and international stocks, while Namoo Level Up features engaging educational content tailored for the MZ generation. In particular, in collaboration with Sampro TV, a systematic curriculum titled "Investment Knowledge MZ Generation Must Know" has been developed and will be provided. A total of 150 pieces of content are planned. Shuka World, a YouTuber with 1.82 million subscribers, also participated in production, delivering a total of 10 customized contents for the MZ generation. The Level Up educational content features appearances by Sampro TV personalities such as Kim Dong-hwan and Jung Young-jin, Shuka (Jeon Seok-jae), as well as Park Sung-jin, CEO of Ian Investment Advisory, and Lee Han-young, Head of DS Asset Management.

Customers wishing to subscribe to Namoo Premium can apply by clicking the relevant banner in the mobile securities Namoo app or via the website. NH Investment & Securities plans to offer all Namoo Premium content free of charge until the end of this year, after which it will transition to a paid membership service with various additional benefits starting January next year. Additionally, the first 10,000 Namoo Premium subscribers will receive a free enrollment benefit for NH Nonghyup Insurance’s "One-Day Coverage Leisure Insurance," which can be used whenever daily coverage is needed for activities such as golf or hiking.

Meanwhile, NH Investment & Securities analyzed that about 70% of new customers for the mobile securities Namoo last year were from the MZ generation and lacked investment experience, prompting the launch of the premium membership service to serve as an investment guide for the MZ generation.

Kim Doo-heon, Head of the Digital Sales Division, stated, “The Namoo Premium service is curated with sincerity to provide the best content that can enhance customers’ investment capabilities, based on the mobile securities Namoo’s brand philosophy of growing together with customers.” He added, “Starting with this, we will strengthen differentiated benefits exclusive to Namoo Premium customers to expand positive investment success experiences.”

This content was produced with the assistance of AI translation services.