Shinhan Bank Signs Business Agreement with E-Land for Development of Digital Financial Services

Membership and Payment Services and Joint Marketing Promotion through Digital Infrastructure Integration

Jin Ok-dong, President of Shinhan Bank (right), and Choi Jong-yang, Chairman of E-Land Group Holding Company, are posing for a commemorative photo after signing a business agreement.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 1st that it has signed a business agreement with E-Land Group to develop digital financial services.

E-Land Group is a leading domestic distribution company with 111 brands in various business areas such as distribution, fashion, and leisure, including NC Department Store, New Balance, Ashley, and Kensington Hotel & Resort.

Through this business agreement, both companies agreed to jointly promote ▲ the establishment of a new loyalty program by combining digital infrastructure ▲ partnership marketing through both companies' online and offline channels ▲ and the development of innovative digital financial services.

Specifically, Shinhan Bank plans to introduce new membership and payment services through the fusion of financial and distribution data, as well as online and offline promotions targeting MZ generation customers.

An E-Land Group official said, "The greatest significance is that customers can use new financial services by combining distribution and financial infrastructure through cooperation with Shinhan Bank," adding, "We will strive to maximize the synergy between the digital infrastructures of each company to create new customer value."

A Shinhan Bank official stated, "In line with Shinhan Financial Group's vision of 'Easier, More Comfortable, and Newer Finance,' we will realize the convenience, stability, and innovation that customers expect from finance through various partnerships with different industries," and added, "Through bold partnerships with E-Land Group, we will create new synergy and provide new customer experiences through unprecedented innovative financial services."

This content was produced with the assistance of AI translation services.