CJ CheilJedang Supports Single-Person Households with 'Good Food'... Launches 'Nanum Refrigerator' Campaign

On the 29th of last month, officials from Seoul City, Youth Center Eunpyeong Orang, and CJ CheilJedang are taking a photo to commemorate the 'Sharing Refrigerator' campaign at Youth Center Eunpyeong Orang located in Eunpyeong-gu, Seoul.

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang announced on the 1st that it will carry out the ‘Sharing Refrigerator’ campaign to provide food support to young single-person households.

This campaign, participating in Seoul City's ‘Good Food’ support project, will be conducted six times until the end of December and will support 300 young single-person households selected by Seoul City. CJ CheilJedang planned this campaign in strong agreement with Seoul City's intention to create a healthy food environment for single-person households in the local community.

Through the campaign, CJ CheilJedang installed a specially made ‘Sharing Refrigerator’ at the Youth Center Eunpyeong Orang located in Eunpyeong-gu, Seoul. As the first support, on the 29th of last month, they delivered 5,000 Hetbahn rice packs and 200 products including ‘Spam Fried Rice,’ ‘Namdo Tteokgalbi,’ and ‘Bibigo Perilla Oil Soy Sauce Noodles.’ Going forward, they plan to provide 5,000 Hetbahn rice packs every month along with various CJ CheilJedang products as needed to ensure there is no shortage.

In particular, CJ CheilJedang did not stop at simple donations but created a separate campaign page on Naver Happybean to raise consumer interest and understanding about ‘value-based food consumption.’ A ‘value-based food consumption’ quiz was prepared on the page to make the sharing a participatory experience with consumers. Using the designated donation funds corresponding to the number of participants, they purchase seasonal imperfect agricultural products at local traditional markets together with Seoul City to use as ‘good food.’

Seoul City develops and supports cooking classes and educational materials to enhance the dietary capabilities of young single-person households so they can become healthy and independent. Youth Center Eunpyeong Orang, as the executing organization, creates ‘Good Food Packages’ composed of CJ CheilJedang products and seasonal imperfect agricultural products, delivers them directly to 300 young people, and is responsible for conducting the educational programs.

A CJ CheilJedang official said, “It is very meaningful to establish a public-private cooperation system and be able to share good food,” adding, “As the number one food company in Korea, we will continue to provide generous support to practice ‘value-based food consumption.’”

Meanwhile, CJ CheilJedang has been continuously engaging in food sharing activities through food banks since 1998. Last year, it donated food worth about 18 billion won to food banks and continues its social contribution efforts for vulnerable groups.

This content was produced with the assistance of AI translation services.