"Up to 90% Off" 11st Launches '2021 Sibiljeol Festival'
Time Deals, Live Broadcasts, Brand Deals... Special Price Products & Exclusive Benefits
Exclusive Sale of Samsung Z Flip3 × 119REO Collaboration Edition Live Broadcast at 7 PM on the 1st
BMW, Volkswagen, Peugeot, Renault Samsung Purchase Discounts and Test Drive Opportunities
[Asia Economy Reporter Kim Yuri] 11st announced that from the 1st to the 11th, it will hold the '2021 11th Festival' and sell a total of 9 million products at up to 90% discounted prices.
From the 1st to the 10th, through four daily time deals (at 11 AM, 3 PM, 7 PM, and 11 PM) featuring 8 products each, and brand deals involving leading domestic and international brands, the festival offers special 11th Festival prices with discounts up to 90%.
Starting at midnight on the 1st with 8 time deals including 3,000 units of Apple AirPods 2nd generation wireless charging model to mark the opening of the 11th Festival, at 11 AM Paradise City Hotel accommodation vouchers will be sold, and at 7 PM, the Samsung Jet 2.0 200W wireless vacuum cleaner will be available. The e-coupons, which have set sales records every 11th Festival, will offer La Grillia usage vouchers worth 10,000 KRW at a 90% discount.
During the '2021 11th Festival,' a total of 121 live broadcasts called 'LIVE11' will be held daily on 11st, offering giveaways available only during the broadcast and discount benefits for participating customers.
At 7 PM on the 1st, 11st will exclusively sell the collaboration edition of Samsung Galaxy Z Flip3 and the brand '119REO,' which produces upcycled firefighter uniforms, through a live broadcast. Exclusive products include a Galaxy Z Flip case featuring 119REO’s unique design, an electrocardiogram design keyring, and a pouch with a carabiner (rope connector). Part of the proceeds will be donated to three firefighters battling cancer through the Korea Firefighters Association on November 9th, 'Firefighters Day.'
The 'Pre-order Purchase,' which allows customers to buy popular products at even more discounted prices, has increased by 20% compared to last year, preparing a total of 300 products. On the 1st, exclusive discounted products on 11st such as the 'Samsung Bespoke Cooker' and the popular product 'LEGO Ideas 21327 Typewriter,' released based on LEGO fans’ ideas, will be available for pre-order.
11st explained, "'2021 11th Festival' features participation from 80 top domestic and international brands, twice as many as last year," adding, "A total of 1,200 competitive brands preferred by customers across various fields are participating." Popular digital appliance brands such as Samsung, LG, Apple, Winia, and Intel; food brands like Pulmuone and CJ CheilJedang; furniture brands including Hanssem, Livart, and Fursys; as well as beauty (Amorepacific), fashion (Beanpole, Hazzys, Fila, New Balance), and living (Yuhan-Kimberly, P&G) brands are all involved.
For the first time during the '2021 11th Festival,' an 'Online Motor Show' will also be held. A separate '11th Festival Motor Show' tab has been set up within 11st, allowing customers visiting the festival to explore new and popular car models presented by BMW, Volkswagen, Peugeot, and Renault Samsung. Customers can apply for purchase consultations and participate in test drive programs, and exclusive benefits such as purchase discounts, SK Pay points accumulation, and consultation application giveaways will be provided until the 11th.
Lee Sang-ho, President of 11st, said, "The 11th Festival has opened as the largest-ever festival with different benefits and products every day," adding, "As all members of 11st have prepared with utmost dedication over the past year, we will proudly showcase the largest online shopping event in Korea until the main event '2021 11th' on November 11."
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During the '2021 11th Festival,' 11st will provide all customers with one 5,000 KRW discount cart coupon (for purchases over 50,000 KRW) daily, and 'Uju Pass' subscribers will receive one additional identical coupon. Other events include the daily quiz event '11 Street Quiz Fighter (SQUIFA)' with a total prize of 20 million SK Pay points, a Lotte L.Point giveaway event with 4.56 million points, and the 'Amazing 100 KRW Deal' where customers can purchase items ranging from luxury goods to home appliances for just 100 KRW.
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