Coca-Cola Acquires BodyArmor... Aiming to Overtake Gatorade as No.1 Sports Drink

[Asia Economy Reporter Kwon Jae-hee] Coca-Cola is acquiring the sports drink brand Bodyarmor for about 6 trillion KRW. Coca-Cola plans to challenge the dominance of Gatorade, the number one in the sports drink market, through the acquisition of Bodyarmor.

According to the Wall Street Journal (WSJ) on the 31st (local time), Coca-Cola acquired Bodyarmor for $5.6 billion (approximately 6.5744 trillion KRW). Bodyarmor is a brand valued at about $8 billion (approximately 9.392 trillion KRW) in the market and is rapidly expanding its market share in the sports drink sector.

Previously, Coca-Cola became the second-largest shareholder of Bodyarmor by purchasing a 30% stake in 2018. This time, Coca-Cola is acquiring the remaining 70% stake from Bodyarmor’s founders and investors, including NBA player James Harden and MLB player Mike Trout.

With this acquisition, Coca-Cola aims to expand its dominance into the sports drink market. Gatorade remains the undisputed number one in the sports drink market. However, Bodyarmor is rapidly growing and securing market share. When Coca-Cola first invested in 2018, Bodyarmor recorded sales of $250 million, but it is expected to achieve about $1.4 billion in sales this year.

This content was produced with the assistance of AI translation services.