[New Release] 'The Future of Platform Business'

◆The Future of Platform Business= This section examines the present and future of platform business and presents various growth strategies. It analyzes cases of domestic digital platform companies to extract new ways of creating value. The commonality of Korean-style digital business models is named the 'digital platform model,' and a new digital innovation strategy system to implement this is explained.

"Content is a crucial success factor in digital platforms. The core of a content strategy is not just creating excellent content, but discovering what excellent content customers actually need. Professor Bharat Anand pointed out in his book The Content Trap the pitfall of being obsessed with content excellence and failing to see the customers and markets that consume the content. Customers consume content that satisfies their needs, not simply because the content is excellent. Therefore, the most important consideration when establishing a content strategy is to understand the needs of the target customer group."

(Written by Seong-Yeol Lee and Ju-Seong Yang / Leadersbook)

This content was produced with the assistance of AI translation services.