NongHyup Financial Group Holds ESG Idea Contest for Employees... Reflecting Ideas in Business 추진

Son Byunghwan, Chairman of NH Nonghyup Financial Group, is taking a commemorative photo with the winners of the employee ESG idea contest 'Naeuija'.

[Asia Economy Reporter Kiho Sung] NongHyup Financial Group announced on the 31st that it held an ESG (Environmental, Social, and Governance) idea contest for its executives and employees called 'ESG Noeussa' and conducted an award ceremony for the winners.

The 'Noeussa' contest was conducted across three major categories and six areas to enhance company-wide understanding and interest in ESG: ▲ Business Strategy (new business models, carbon neutrality slogans) ▲ Customer Service (financial products, financial services) ▲ Organizational Culture (employee ESG campaigns, work process improvements). Over the past month, a total of 232 ideas were submitted, receiving explosive responses.

The submitted ideas went through evaluations by affiliates and the financial holding company, and based on eco-friendliness, originality, and feasibility, nine final ideas were selected.

The first-place winner in the Business Strategy category (winner: Yahui Lee, Manager at NH Investment & Securities) proposed a ‘Renewable Energy Business Utilizing NongHyup Group’s Idle Facilities,’ which visualized the promotion effect through a specific ‘business structure diagram’ and reflected the synergy creation within the NongHyup Group and the investment profit-sharing effect with local farmers.

The first-place winner in the Customer Service category (winner: Hyunseon Jin, Assistant Manager at NongHyup Bank) presented the ESG financial product ‘NH Right Earth (G9) Card and Savings,’ which has a detailed structural design including nine benefits for the environment, showing high potential for commercialization and considering the effect of spreading an eco-friendly consumption culture.

The first-place winner in the Organizational Culture category (winner: Sudong Kim, Deputy Manager at NH Investment & Securities) proposed the walking campaign ‘Walk Tree’ through an exclusive employee application (app), which accumulates points that can be used in various ways as employees walk, and visually expresses growing trees as a reward element, providing fun in practicing eco-friendliness and expecting to actively spread participation in the campaign.

The first-place winners in each category recently presented their ideas directly at the ‘Social Value and Green Finance Council,’ a group ESG strategy meeting chaired by the holding company president, and received commendations and prize money.

Byunghwan Son, Chairman of NongHyup Financial Group, emphasized, “The consensus on ESG promotion has quickly taken root, leading to active participation in the contest by executives and employees,” and told all executives of affiliates, “ESG is management itself and must be fully established in NongHyup Financial’s organizational culture.” He also requested that not only the winning ideas but all submissions be transferred to related departments for reflection in actual business implementation.

This content was produced with the assistance of AI translation services.