KT&G Hosts 'Jiphyeonjeon' College Musician Contest to Support MZ Generation

On the 5th, the second round of judging for 'Sangsang Univ Jip·Hyeon·Jeon (集·炫·戰)' was conducted remotely, with six celebrity mentors evaluating the participants. From the right in the photo: (mentors) Baek Ji-young, Kim Tae-woo, Mamison, Cheetah, Kim Tae-won, Han Kyung-rok; (host) Shin Ji. Photo by Shin Ji.

[Asia Economy Reporter Seungjin Lee] KT&G announced on the 29th that it will conduct the artist discovery project "Sangsang Univ Jiphyeonjeon" for university students nationwide who dream of becoming next-generation musicians.

"Jiphyeonjeon" is KT&G's cultural and artistic program that supports university students with passion and talent for music to grow into musicians. This year's "Sangsang Univ Jiphyeonjeon 2021" is held in three categories: vocal, rap, and band. Participants were recruited until the end of September, with 243 teams and 487 university students competing fiercely.

A key feature is the continuous support for participants' growth through "Celebrity Mentoring," which provides mentoring from top domestic musicians to the 12 teams advancing to the finals. Two mentors from each category?vocal, rap, and band?participate as celebrity mentors. Singers Baek Ji-young and Kim Tae-woo serve as vocal mentors; Mamison and Cheetah as rap mentors; and Kim Tae-won (Boohwal) and Han Kyung-rok (Crying Nut) as band mentors.

From the end of this month, mentoring including mentors' missions and producing will be conducted over one night and two days for the 12 teams. Next month, the 12 teams, having honed their skills, will compete in the final contest at "KT&G Sangsangmadang Chuncheon." The 12 teams selected in the final will receive 1:1 mentoring, performance opportunities, and a total prize of 30 million KRW.

This content was produced with the assistance of AI translation services.