Hyundai Department Store Launches Mobile-Only 'FIT Card' for MZ Generation

Hyundai Department Store has launched the mobile-exclusive 'FIT Card' with enhanced benefits for the MZ generation (Millennials + Generation Z).

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 29th that it will launch a mobile-exclusive 'FIT Card' with enhanced benefits for the MZ generation (Millennials + Generation Z).

This card can be used at Hyundai Department Store's 16 locations nationwide, 8 Hyundai Outlets, and the online shopping mall The Hyundai.com. It is available to customers aged 19 and older who are eligible for credit card issuance, and applications can be made through the Hyundai Department Store Card website and mobile application (app).

When purchasing luxury goods, cosmetics, and contemporary products, users can earn up to an additional 2% accumulation of 'H Points,' Hyundai Department Store Group's integrated membership points that can be used like cash, on top of the basic accumulation rate. Additionally, a 12-month interest-free installment benefit will be provided once each in the first and second half of the year.

A Hyundai Department Store official said, "We have introduced a card with enhanced accumulation benefits for luxury goods, cosmetics, and contemporary product purchases targeting the MZ generation, which has recently emerged as a major consumer group," adding, "We plan to continue developing and introducing various customer-tailored content."

This content was produced with the assistance of AI translation services.