GS Shop launches skincare brand 'VU'... 'Ampoule Cleanser' first broadcast

GS Shop, 'VU Ampoule Cleanser Set'.

[Asia Economy Reporter Yuri Kim] GS Retail's GS Shop announced on the 29th that it officially launched the skincare specialty brand 'VU' and will air the first broadcast of new products.

GS Shop will conduct a sales broadcast for the 'VU Ampoule Cleanser Set' starting at 5:40 PM on the 30th. This product was launched after about 40 tests over the course of one year at VU.

The 'VU Ampoule Cleanser' is a so-called 'milk protein cleanser' containing 37% milk protein extract. It includes patented 17 types of amino acids, 7 types of fermented oils, 10 types of grain proteins, and 8 types of hyaluronic acids?ingredients necessary for nutrition and moisture.

GS Shop explained about this product, "The formulation feels soft when it first touches the skin but transforms into oil when rolled, dissolving makeup and impurities between pores," and added, "After contact with water, it produces dense foam that can be rinsed off cleanly."

They further stated, "Human application tests showed that a single use maintains skin moisture for 24 hours and improves skincare moisturizing power by 135% after cleansing."

VU said that since the first step in skincare should start with cleansing, they decided to introduce the cleanser first. VU added, "As a sincere skincare specialty brand proposing carefully verified ingredients based on diverse feedback from GS Shop customers, we plan to continuously introduce skincare lines that can effectively solve customers' skin concerns."

This content was produced with the assistance of AI translation services.