LG Electronics Opens 'LG SIGNATURE OLED R' Experience Zone at New York Theater in the US

An audience member is looking at the world's first rollable TV, 'LG SIGNATURE OLED R,' recently exhibited by LG Electronics at the David Koch Theater lounge in Lincoln Center, New York, USA. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 29th that it recently exhibited two units of the world's first rollable TV, the LG SIGNATURE OLED R, in the lounge of the David Koch Theater at Lincoln Center in New York, where the American Ballet Theatre (ABT) gala show was held.

ABT was founded in 1939 in New York, USA, and is recognized as a world-class ballet company alongside the Royal Ballet in the UK and the Paris Opera Ballet in France. LG Electronics has been an official sponsor of ABT since 2019.

At the LG SIGNATURE OLED R experience zone installed in the lounge, audiences can enjoy the LG SIGNATURE OLED R commercial video featuring "The Nutcracker" and ABT principal dancers. Additionally, at the theater entrance, visitors can watch 3D videos of ABT principal dancers' dance movements from a 360° angle, displayed using two LG CineBeam Laser 4K projectors.

Previously, LG Electronics has also conducted premium marketing collaborations with the Pushkin Museum in Russia and La Scala Opera House in Italy. Premium marketing videos of LG SIGNATURE can be viewed on LG Electronics' official channels such as the LG SIGNATURE website, YouTube, Facebook, and Instagram.

Lee Jung-seok, Executive Vice President and Head of LG Electronics Global Marketing Center, said, "We will continue to carry out various premium marketing activities to inform more customers about the differentiated customer value of LG SIGNATURE, where art and technology harmonize."

This content was produced with the assistance of AI translation services.