JAYJUN, 'Malpyo Collaboration Mask Pack' Launches at CU Convenience Stores... "Expecting Sales Expansion Through the Largest Number of Stores Nationwide"

[Asia Economy Reporter Hyunseok Yoo] Jayjun Cosmetic (Jayjun) announced on the 28th that the limited edition "Jayjun X Malpyo Black Water Glow Mask," launched in collaboration with Malpyo Industrial in the second half of this year, will be newly introduced at the convenience store CU.

The "Jayjun X Malpyo Black Water Glow Mask" is a unique collaborative product that sensibly interprets the Newtro (New+Retro) sentiment with the signature color "black" of both brands as its concept. The mask pack pouch features a witty design package with Malpyo's symbol character, the wild horse "Przhevalsky," applying the black water glow mask and taking care of the skin. It contains essence with Jeju oxygen water and uses charcoal sheets to provide vitality and a moist water glow effect to the skin.

The CU stores, newly stocking this product, are the largest convenience store chain in Korea with about 14,900 stores as of the end of last year. CU offers differentiated products in line with trends targeting the MZ generation (those born between 1980 and 2000) by conducting collaborations across various brands and categories.

Following popular products such as "Malpyo Black Beer," "Malpyo Green Grape Ale," and "Malpyo Magic Energy Drink," CU plans to continue the popularity of collaboration products through the "Jayjun X Malpyo Black Water Glow Mask," a collaboration between Malpyo Industrial and Jayjun.

A Jayjun representative said, "The limited edition 'Jayjun X Malpyo Black Water Glow Mask,' launched on the official Jayjun online mall last August, gained great popularity among MZ generation consumers," adding, "Based on these consumer needs, we have now officially started collaboration with Malpyo Industrial."

This content was produced with the assistance of AI translation services.