Rise Hotel Collaborates Uniquely with Streetwear Brand Nibelcrack

[Asia Economy Reporter Yuri Kim] The RYSE Autograph Collection announced on the 27th that it will showcase unique events such as operating a pop-up store and hosting a FIFA game tournament in collaboration with Nivelcrack, a streetwear brand based on soccer culture.

This collaboration was planned to present a new lifestyle beyond hotels and fashion by two representative brands of Hongdae. Nivelcrack's pop-up store will be held from 1 PM on the 30th to 9 PM on the 31st in Room 1505, the Artist Suite at RYSE Hotel. Visitors can enjoy a shopping experience in a unique space featuring Nivelcrack products as well as vintage soccer jerseys and accessories. Items such as sweatshirts, sweatpants, rugs, custom jerseys, and risograph posters co-created with RYSE Hotel will be sold, delivering the distinctive design sensibility of the Hongdae area along with Nivelcrack’s sporty charm.

The FIFA22 game tournament will take place from 4 PM on the 30th at the rooftop bar 'Side Note Club.' Any soccer fan can participate. Combining Nivelcrack’s experience collaborating with global FIFA through its street fashion lineup and the hip vibe of Side Note Club, the event aims to convey the feeling of watching street soccer.

Han Ji-woong, Culture Team Manager at RYSE Hotel, said, "RYSE Hotel is focused on creating new experiences that have never been seen before," adding, "Through collaboration with Nivelcrack, which is breaking down the boundaries between sports and fashion, RYSE Hotel will also evolve into a brand with meaning beyond just a hotel."

For more details about the collaboration, please visit the official website.

This content was produced with the assistance of AI translation services.