"Exclusive Photo Quality on The Frame"... Samsung-YellowKorner Partnership Expansion

Customers enjoying photo artworks on Samsung The Frame at the YellowKorner Gallery located in Paris, France. (Photo by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced on the 27th that it has signed a strategic partnership with the photography-specialized gallery 'YellowKorner' to strengthen the content of its lifestyle TV 'The Frame' and expand its market.

YellowKorner is the world's largest photography-specialized gallery based in France, with stores in over 130 countries worldwide. YellowKorner is known for selling limited edition works by famous photographers.

Through this collaboration, Samsung Electronics plans to further expand the YellowKorner artworks available on The Frame and exhibit and sell The Frame at YellowKorner's major stores in France. The two companies also plan to continuously expand their partnership by jointly holding exhibitions of famous photographers' works in Paris and launching a microsite introducing The Frame on the YellowKorner website.

Samsung Electronics explained that this collaboration is expected to broaden The Frame's consumer touchpoints and provide photography enthusiasts with the perception that they can enjoy their favorite works without spatial limitations using just The Frame, thereby contributing to market expansion.

The Frame is a lifestyle TV that can be used like a picture frame by displaying artworks or photographs on the screen when not watching TV. Through its dedicated subscription service platform 'Art Store,' it offers over 1,500 works by more than 600 artists worldwide in QLED 4K quality. The 2021 model of The Frame features a slim bezel that reduces thickness by nearly half compared to previous models, and users can choose screen sizes ranging from 32 inches to 85 inches according to installation space and lifestyle.

Jongseok Chu, Vice President and Head of Samsung Electronics' Europe Division, said, "The strategic partnership with YellowKorner has further strengthened The Frame's role as an art platform," adding, "We will continue to contribute to enabling consumers to easily and conveniently enjoy the value of art in their daily lives through The Frame."

This content was produced with the assistance of AI translation services.