Korea Philip Morris Launches Season 2 of 'Na.Kkong.Chi' Campaign Collecting 330,000 Cigarette Butts

[Asia Economy Reporter Seungjin Lee] Korea Philip Morris announced on the 26th that it will conduct the second season of the 'Na.Kkong.Chi (Let's clean up cigarette butts starting with ourselves)' campaign in collaboration with the non-profit organization Jeju Olle.

The 'Na.Kkong.Chi' campaign is an environmental cleanup initiative where participants walk along the Jeju Olle Trail and pick up cigarette butts discarded around tourist spots and villages. The first Na.Kkong.Chi campaign ran for about a year from August 2020 to June this year, with 10,457 adult participants collecting approximately 328,000 cigarette butts. Encouraged by the successful conclusion of the first campaign, Korea Philip Morris decided to continue the second campaign with Jeju Olle until 2022.

All adult participants in the Na.Kkong.Chi activities are provided with a clean kit consisting of a disposable eco-friendly biodegradable plastic bag and cotton gloves. Additionally, adults who complete the cigarette butt collection mission through campaign participation will receive a dry bag, and Jeju Olle will provide a small gift certificate to adult participants who verify their participation on personal social networking services (SNS).

During the campaign period, a separate 'Na.Kkong.Chi Special' will be held to raise awareness of the need for environmental protection by utilizing moments such as the Jeju Olle Walking Festival and Earth Day to conduct special cigarette butt collection activities. During the Jeju Olle Walking Festival, which runs until the 16th of next month, the 'Na.Kkong.Chi Day' program will be held every Friday by providing Na.Kkong.Chi clean kits to pick up cigarette butts discarded along the Jeju Olle Trail.

Baek Young-jae, CEO of Korea Philip Morris, said, "Thanks to the united efforts of travelers visiting Jeju and local residents participating in environmental cleanup activities, we will continue the Na.Kkong.Chi campaign next year." He added, "Korea Philip Morris will continue to carry out activities fulfilling its social responsibilities in various ways to protect the environment."

Korea Philip Morris is promoting awareness of the environmental impact of cigarette butt waste and encouraging adult smokers to change their habit of carelessly discarding cigarette butts through the company-wide campaign 'Our Earth is Not an Ashtray.'

This content was produced with the assistance of AI translation services.