Lotte Chilsung Beverage Launches Dongchimi-Flavored Sparkling Drink 'Michidong Sparkling'

Lotte Chilsung Beverage Michidong Sparkling

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 26th that it has launched a dongchimi-flavored carbonated drink called ‘Michidong Sparkling.’

This product is a unique beverage that combines dongchimi with carbonation for a refreshing and cool taste. Each 245ml can contains 3g of dietary fiber.

The packaging features cute characters representing radish, green onion, and chili pepper to clearly convey the product’s characteristics at a glance. It also includes the phrase “The place crazy about coolness,” utilizing the name ‘Michidong,’ which is ‘dongchimi’ spelled backwards.

‘Michidong Sparkling’ was introduced in response to recent consumer trends that consider health when drinking beverages and the increasing release of various fermented drink products. Lotte Chilsung Beverage, which launched fermented drinks such as ‘Jeongseong Fermented Juice’ and ‘Brewing Kombucha’ in the first half of the year, has launched a specialized fermented beverage brand called ‘Bogeul Bogeul Lab’ to further develop this category. The name combines the onomatopoeia for fermentation, ‘Bogeul Bogeul,’ and the English word ‘Lab,’ meaning laboratory, representing a brand that creates fun and fresh fermented drinks that break traditional stereotypes.

The first product of Bogeul Bogeul Lab, ‘Michidong Sparkling,’ was created through a collaboration between the beverage media ‘Mashism’ and ‘Eumryo Hakgyo,’ a platform operated by Lotte Chilsung Beverage that transforms consumer ideas into products. It is a carbonated drink reinterpreting dongchimi broth in an RTD (ready-to-drink) format.

‘Michidong Sparkling’ is available through the online direct mall ‘Chilsung Mall’ and the ‘Lotte Chilsung Beverage Naver Brand Store.’

A Lotte Chilsung Beverage official said, “This product allows consumers to easily enjoy dongchimi, which was traditionally consumed at home or in restaurants, anywhere. We expect it to be enjoyed not only as a drink but also in various ways such as cooking.” They added, “Starting with ‘Michidong Sparkling,’ Bogeul Bogeul Lab plans to introduce various fermented drinks in the future. We also ask for your interest in the microbial planet webtoon featuring fermentation stories, which is being operated on the Bogeul Bogeul Lab Instagram channel.”

This content was produced with the assistance of AI translation services.