Daesang Cheongjeongwon Launches Canned Seafood Through Win-Win Cooperation Brand 'Foodmark'
[Asia Economy Reporter Lim Hye-seon] Daesang Cheongjeongwon announced on the 25th that it will launch six new canned seafood products through its small and medium-sized enterprise (SME) win-win cooperation brand, 'Foodmark.'
'Foodmark' is a brand launched by Cheongjeongwon last year to collaborate with SMEs that have craftsmanship despite their small scale. It selects SMEs with excellent product quality and supports them with Cheongjeongwon's marketing expertise and sales network to pursue mutual growth. Last November, it introduced new products in collaboration with the noodle specialist company 'Punggukmyeon' and the pork processing company 'Boseung Food.'
Cheongjeongwon Foodmark has collaborated with Jeong Food Korea, a seafood processing company with 30 years of tradition, to launch new products. The lineup consists of six items: 'Domestic Wild Whelk,' 'Domestic Yeosu Cockle,' 'Domestic Spicy Whelk Soup,' 'Spicy Beondegi Soup,' 'Bapsulchingu Spicy Whelk,' and 'Bapsulchingu Spicy Cockle.'
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A Daesang official stated, "As the popularity of canned food, the original convenience food, has surged due to the prolonged COVID-19 pandemic, we have partnered with SMEs to launch new products to meet customer demands. We will continue to realize the value of coexistence through Foodmark and strive to offer safe food to consumers."
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