CJ CheilJedang 'Cookit', Released as a 'Meal Kit' from Variety Show Cooking
[Asia Economy Reporter Lim Hye-seon] CJ CheilJedang announced on the 22nd that it will hold a special exhibition titled "Special Three Meals a Day with Cookit, Wise Mountain Village Life" and showcase dishes from the broadcast every week through 'Cookit'.
This special exhibition was prepared to provide consumers with the opportunity to directly experience the dishes from the popular tvN variety show "Wise Mountain Village Life," which they had only seen on screen. Until the end of the program, 1 to 2 menu items will be introduced each week after the broadcast. They can be purchased at a 20% discounted price through the Cookit website or mobile app (APP).
CJ CheilJedang previously launched two dishes featured in "Wise Mountain Village Life": "Gochujang Sujebi and Baechujeon" and "Bibim Guksu and Yangji Suyuk." "Bibim Guksu and Yangji Suyuk," which appeared in the second episode, allows consumers to enjoy spicy and sweet bibim guksu flavored with Cookit's proprietary sauce and mild, tender beef brisket suyuk simultaneously.
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A comment event will also be held. It will be conducted in a total of five rounds until November 30, and all consumers who leave comments matching the theme of each episode in the comment section will receive three coupons: 20% discount, an additional 5% overlapping discount, and free shipping.
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