Jeonju City to Introduce 'Jeonju-style Public Delivery App' in February Next Year

Commission Below 2% and Piggy Card Usable

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Jeonju City will operate the Jeonju-type public delivery app starting February next year.

Jeonju City and Jeonju Information & Culture Industry Promotion Agency (Director Lee Young-ro) announced on the 20th that they are accelerating the project with the goal of launching the 'Jeonju-type public delivery app' in February next year by recruiting private operators to build and operate the app on the 27th.

The Jeonju-type public delivery app is introduced to reduce the economic burden on small business owners who find the high brokerage and advertising fees of private delivery apps burdensome, and to revitalize the local economy by expanding online sales channels.

In particular, small business owners have had to pay brokerage fees of 6-12% to major private delivery apps, but the Jeonju-type public delivery app charges less than 2% per transaction, with additional fees such as advertising and membership fees also available at low cost.

Additionally, the Jeonju-type public delivery app will include a live commerce feature to promote local small business owners, and a menu linking online malls such as Jeonju Food and the Craft Exhibition Hall will be provided.

Jeonju City is promoting the project through a public-private partnership model where a private delivery app operator builds and operates the app, instead of directly developing it, which requires a large budget for development and operation.

After construction, the private operator will handle recruiting affiliated stores, system management, and customer service center operations, while the city and Jeonju Information & Culture Industry Promotion Agency will share responsibilities for promotion, marketing, and overall service management.

To this end, Jeonju City decided to recruit private operators to build and operate the Jeonju-type public delivery app on the 27th.

Eligibility to participate is limited to operators currently running delivery apps as of the 12th, who are registered as telecommunication sales businesses under the Act on Consumer Protection in Electronic Commerce, etc., and registered as electronic payment gateway businesses under the Electronic Financial Transactions Act, or those who have outsourced (contracted) these services to a third party.

Interested operators can check the announcement on the Jeonju City Hall website, prepare the application form and business registration certificate, and apply in person at the Jeonju Information & Culture Industry Promotion Agency.

Jeonju City plans to hold a selection evaluation committee on the 29th to assess expertise, safety, operational know-how, plans for securing affiliated stores, promotional strategies, and commitment to the project, and will select and individually notify the highest scoring company.

Furthermore, the city plans to select the brand name of the Jeonju-type public delivery app together with citizens, create the brand, and then recruit about 4,000 affiliated stores.

Jeonju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr

This content was produced with the assistance of AI translation services.