Homeplus Expands Pasta Noodle Lineup: "Launching Customer-Centric Product Innovation"

On the 20th, a model is showcasing 'Almando 100% Organic Whole Wheat Pasta' at Homeplus Gangseo Store in Seoul.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 20th that it will focus on maximizing product competitiveness by making customer-centered product innovation a growth axis.

Since the spread of COVID-19, processed foods with a focus on "healthy food" have been strong. According to Homeplus, sales of processed food healthy food items grew 36% year-on-year from July to October 17 of this year.

This time, Homeplus is expanding its pasta lineup by launching organic whole wheat pasta noodles. The five types of "Almando 100% Organic Whole Wheat Pasta," directly imported from Italy, contain 77% whole wheat, emphasizing a mild and savory taste.

A Homeplus official said, "There is a trend of customers looking for organic items who want to enjoy cooking healthily," adding, "We will continue to expand differentiated product lines that can satisfy both customers' health and taste."

This content was produced with the assistance of AI translation services.