Shinhan Bank Signs Strategic Business Agreement with Galaxy Corporation
Jeon Pil-hwan, Senior Vice President of Shinhan Bank (second from left), Choi Yong-ho, CEO of Galaxy Corporation, Jung Sang-hoon, Head of SI Finance Division at Shinhan Capital, and Galaxy Corporation's sub-character celebrities Kim Sung-soo and Lee Ji-hoon are posing for a commemorative photo.
View original image[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 15th that it has signed a strategic business agreement with Galaxy Corporation to strengthen content competitiveness by utilizing entertainment sub-characters.
Galaxy Corporation is a leading company that first attempted to utilize entertainment sub-characters. It is a company that reinterprets existing celebrities to create various sub-characters and stories, providing content to the public, thereby expanding new forms of digital marketing and promotional channels.
According to this business agreement, both companies will continue close cooperation in ▲strengthening advertising and marketing content competitiveness using sub-character entertainment ▲building a collaborative model related to the advancement of payment systems within the metaverse platform ▲actively cooperating in the expansion of promotional content using the Sol character and integrating sub-character marketing.
In particular, this business agreement was carried out together with a strategic investment (5 billion KRW) by Shinhan Capital, which manages the 'One Shinhan Connect New Technology Investment Fund No. 1,' a strategic investment fund established by Shinhan Financial Group to strengthen digital core capabilities. Through this, a foundation was laid to build a strategic partnership between Shinhan Financial Group and Galaxy Corporation.
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A Shinhan Bank official said, "We will strengthen brand competitiveness and provide differentiated content unique to Shinhan Bank that resonates with the MZ generation by utilizing various sub-characters and entertainment content." He added, "We will transform finance into something everyone can enjoy and experience, building a digital financial ecosystem together with our customers."
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