As Staying Home Prolongs... Lotte Hi-Mart's Wireless Gun-Type Vacuum Cleaner Gains Popularity

According to Lotte Hi-Mart on the 15th, sales of wireless gun-type vacuum cleaners accounted for 75% of total vacuum cleaner sales this year.

[Asia Economy Reporter Lim Chunhan] As the time spent at home has increased due to the COVID-19 pandemic, the number of consumers looking for cordless stick vacuum cleaners has also risen.

According to Lotte Hi-Mart on the 15th, the proportion of cordless stick vacuum cleaner sales in total vacuum cleaner sales increased from 65% in 2019 to 70% in 2020. From January this year to the 12th of this month, it accounted for 75%.

In line with the popularity trend of cordless vacuum cleaners, Lotte Hi-Mart introduced Electrolux’s ‘Ultimate Home 900’ stick vacuum cleaner. Customers who purchase the model including the mop kit will receive an Electrolux ‘Pure A9’ air purifier as a gift, limited to the first 100 customers.

A Lotte Hi-Mart official said, “As the stay-at-home lifestyle has lengthened, more consumers are seeking cordless vacuum cleaners, a representative hygiene appliance that helps maintain a clean indoor environment,” and added, “We plan to continuously introduce various hygiene appliances that can help with health management in the future.”

This content was produced with the assistance of AI translation services.