Suwon City Develops 'Integrated Brand' for Ilwol and Yeongheung Arboretums

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Suwon City in Gyeonggi Province has developed an 'integrated brand' for two 'high-quality urban ecological arboretums' scheduled for completion next year.

Suwon City is creating 'Ilwol Arboretum' (tentative name) in Cheoncheon-dong, West Suwon area, and 'Yeongheung Arboretum' (tentative name) in Woncheon-dong, East Suwon area. Construction for both arboretums began in the second half of last year, aiming for completion in 2022.

The integrated brand for Suwon Arboretum is designed to symbolize the initial consonants 'ㅅ' and 'ㅇ' of 'Suwon'. The characteristic of the arboretum, where trees change into various colors each season, is expressed through a combination of green and red (autumn foliage). Additionally, the divided spaces of the symbolic image are filled with multiple tones of color to represent the diverse tree species of the arboretum.

The integrated brand will be used for Ilwol Arboretum and Yeongheung Arboretum's habitats, certificates, emblems, promotional materials, clothing, vehicle stickers, packaging, pictograms, and more. It will also be applied to internal and external signage and information boards within the arboretums.

Ilwol Arboretum will be established within Ilwol Park, covering an area of 101,500㎡. It is planned to be developed as Suwon City's 'ecological landmark arboretum' serving public roles such as systematic plant collection and research, ecological conservation, and ecological education.

Yeongheung Arboretum will cover an area of 145,400㎡. It aims to preserve and utilize the existing natural ecological environment, including rice paddies, ponds, and forests, as much as possible. It is a 'garden culture dissemination arboretum' that exhibits gardens and showcases the culture of plant cultivation in daily life.

Ilwol and Yeongheung Arboretums will be developed as 'urban regional hub arboretums' and are expected to establish themselves as representative tourist resources of Suwon.

A city official stated, "We will actively promote Suwon Arboretum using the integrated brand," and added, "We will develop Ilwol and Yeongheung Arboretums as special arboretums that demonstrate Suwon's dignity and conserve nature."

This content was produced with the assistance of AI translation services.