"Admiring the Fantastic Taste of Kimchi" Winia Dimchae Unveils 2022 Dimchae Advertisement

A scene from the 2022 model Kimchi refrigerator Dimchae commercial unveiled by Winia Dimchae on the 15th. (Photo by Winia Dimchae)

[Asia Economy Reporter Jeong Hyunjin] Winia Dimchae announced on the 15th that it has released the 2022 model Dimchae commercial ahead of the peak kimchi-making season.

This commercial humorously portrays the moment of amazement at the fantastic taste when eating kimchi stored and fermented in Dimchae, tailored to the sensibilities of the MZ generation. It sequentially shows a son-in-law surprised by his mother-in-law’s cabbage kimchi, a mother who doubts the freshly made mustard leaf kimchi by her child but is amazed after tasting it herself, and young people impressed by the taste of chonggak kimchi and cucumber kimchi enjoyed with ramen.

The 2022 model Dimchae features the original underground cooling system that directly cools the storage chamber itself and a top cooling system, enhancing ±0.1°C ultra-precise temperature control technology. It also offers 10 specialized fermentation modes for various kimchi types, from cabbage kimchi to mustard leaf kimchi, and applies a new fermentation algorithm that can more than double the antioxidant capacity (ability to remove active oxygen) of kimchi stored in Dimchae compared to freshly stored kimchi. Additionally, new fermentation modes for fruit syrup and Makgeolli have been added.

The 2022 model kimchi refrigerator Dimchae commercial can be viewed on terrestrial and cable TV as well as on YouTube channels.

A Winia Dimchae official said, "This commercial cleverly and humorously conveys the message that kimchi stored and fermented in Dimchae delivers a taste impression to various generations," adding, "We hope many people will experience the best kimchi flavor this year with the original Dimchae, the standard of Korean kimchi refrigerators."

Meanwhile, Winia Dimchae announced that it has upgraded its existing brand slogan from "Convenient Appliances" to "Convenient Appliances for Me." Reflecting the MZ generation’s emphasis on self and individuality, Winia Dimchae explained that this signifies becoming an appliance brand that makes personal life more comfortable and enriched.

This content was produced with the assistance of AI translation services.