Starbucks Creates Approximately 300-Pyeong Forest at Seoul Forest Park

Starbucks partners participated in a forest creation campaign at Seoul Forest on the 5th and carried out relay volunteer activities. Photo by Starbucks Coffee Korea

[Asia Economy Reporter Moon Hyewon] Starbucks Coffee Korea announced on the 13th that through the ‘Cup a Tree’ campaign, which has been ongoing since April this year in collaboration with the Seoul Metropolitan Government and Seoul Green Trust, it has created a forest of approximately 300 pyeong in Seoul Forest Park.

The herbaceous plants and shrubs planted through this campaign amount to 13,581 herbaceous plants and 225 shrubs, with about 4,700 customers participating in the campaign.

Customers participated in the campaign in a non-face-to-face manner by using reusable cups to plant plants or by posting photos on SNS showing reusable cups harmonizing with surrounding plants, delivering eco-friendly messages through the online campaign held last April.

Starbucks aimed to create a forest area of up to 220 pyeong by increasing one pyeong for every 10 participating customers to commemorate its 22nd anniversary, but during the actual campaign period, about 4,700 citizens participated, gathering more than twice the expected support, expanding the total forest area to 300 pyeong.

On the 5th, about 100 Starbucks partners conducted relay volunteer activities, planting flowers and trees in the 300-pyeong area created with customer support and carrying out environmental cleanup activities in Seoul Forest Park.

The forest created through the combined efforts of customers and partners will be available to visit in Seoul Forest at the end of this month, and the environmental and forest support messages sent by participating customers can be viewed later through a separately created online page and a QR code displayed along the forest trail.

This content was produced with the assistance of AI translation services.